Choice is now
Your Choice IRA, your crypto, and your login have moved to Retired.com, a platform built for retirement. Now with a simpler fee schedule and new ways to grow your holdings.
★★★★★
The Choice App is now Retired.com
Choice was built on a simple idea: Bitcoin belongs in a retirement account.
Retired.com is the evolution of that idea, a platform built exclusively for retirement.
Your account came with you
Your Choice IRA has moved to Retired.com. Your holdings and your full transaction history transferred with your account.
One simpler fee schedule
The old Choice pricing was replaced by a free Standard plan with a 1% fee on crypto trades and $0 charged for stock and ETF trades. Simpler to read, and lower for many accounts.
New ways to grow
Staking, automatic rebalancing, Build-Your-Own bundles and access to over 100 coins are now available, all inside your tax-advantaged retirement account.
A new, simple fee schedule
A simple structure designed to make pricing clear and easy to understand. See full pricing details.
$0
For our Standard plan
Retired Plus is a plan that is available for $50 a month. It adds more features and access to additional assets.
1%
Per crypto trade
A flat 1% applied when you buy or sell crypto.
$0
Deposits & transfers
No additional cost to fund your account. Deposits, transfers, and rollovers are free.
More for your retirement account, today
Everything you did on the Choice app, plus new capabilities and features.
Stocks in your IRA
For the first time, Choice clients can hold and trade stocks alongside your crypto, inside the same retirement account.
Crypto Staking
Earn passive rewards on supported crypto inside your tax-advantaged IRA.
Crypto swap
Trade one crypto directly for another in a single transaction. No more selling to dollars first, then rebuying.
Bundles and rebalancing
Diversified crypto exposure in a single position. Pick a pre-built theme or build your own. Set a cadence to automatically rebalance.
Stop-loss orders
Set a trigger price and a limit price for automated protection trades, conditional limit orders built for active risk management.
Watch list & search
Save and monitor assets without trading. Search across all crypto and stocks with filters for gainers, losers, and staking-eligible.
What stays exactly the same
Your buy and sell flows, ACH deposits, rollovers and transfers, tax-year selection, document center, price alerts, Hold-Your-Own-Keys holdings, and live chat support all work the way you’re used to. Your past transactions moved with you into your account ledger.
Getting Started
A few quick steps at your first login
Here’s what to expect the first time you open Retired.com.
1
Update or download the app
On iPhone, update your existing app. On Android, download the new Retired.com app from the Play Store. You can also use app.retired.com in your browser.
2
Log in with your existing Choice login
Your Choice email and password carry over. If you’ve ever logged in to Choice, there’s nothing to reset — a welcome message will confirm you’re a migrated Choice client.
3
Set up two-factor authentication
All clients start on SMS-based two-factor authentication. If you used an authenticator app on Choice, you can re-enable it after your first login.
REQUIRED STEP
4
Re-link your bank account
Your Plaid bank connection needs to be reauthorized on Retired.com. It takes about 60 seconds and only has to be done once.
REQUIRED STEP
Full transparency
A few things to know about the move
Performance charts & cost basis
Your full transaction history has been imported. Performance charts and cost-basis figures are available in your account, and your balances and holdings are visible from day one.
Recurring & scheduled orders
Automatic recurring orders aren’t available yet, but the capability is on the roadmap. If you had recurring orders set up on Choice, contact our team with any questions.
Blinko is retired
The Blinko rewards program has been retired. Any Bitcoin you already earned stayed in your account and moved with you.
New navigation
Your holdings now live on your account page. Tap your account to see your full portfolio. Nothing is missing; it’s just organized a little differently.
Support & contact
Our team is available by phone and live chat. Visit our contact page for the phone number and chat options.
Choice login
Where to log in to your Choice account
Choice has moved to Retired.com. Log in at app.retired.com or in the Retired.com app with your existing Choice email and password. Same account, new home.
Questions
Choice Migration FAQ
What happened to the Choice app and choiceapp.io?
In November 2026, Choice became Retired.com. The Choice app was replaced by the Retired.com app, and your Choice IRA moved to Retired.com automatically. Your account, holdings, and history came with you.
How do I log in to my Choice account now?
Log in at app.retired.com or in the Retired.com app using your existing Choice login. If you’ve ever logged in to Choice, your password carries over, no reset needed. You’ll be prompted to set up SMS two-factor authentication on your first login.
What happened to my Choice IRA and my crypto?
Your Choice IRA and all of its holdings, including Bitcoin and other crypto, transferred to Retired.com. Your coins carried over with full parity, and your transaction history moved with your account.
Is the new Retired.com fee schedule cheaper than Choice?
Retired.com replaced Choice’s multiple fee schedules with a free Standard plan: free to open and maintain, with 1% on crypto trades, $0 for stock and ETF trades, and $0 for deposits, transfers, and rollovers. An optional Retired Plus plan is $50 a month and adds more features and access to additional assets. For many accounts this is lower, and always simpler. Some low-activity accounts may see an increase; your bill shows your personal before-and-after comparison.
I haven’t logged in to Retired.com yet. What do I need to do?
Log in at app.retired.com or in the Retired.com app with your existing Choice email and password. No reset is needed. On your first login, set up SMS two-factor authentication and re-link your bank account through Plaid. It takes about a minute.
Did I lose any features moving from the Choice app to Retired.com?
You gain far more than you lose. Stocks in your IRA, staking, swaps, bundles, automatic rebalancing, and stop-loss orders are all new. Automatic recurring orders aren’t available yet and are on the roadmap. The Blinko rewards program has been retired; any rewards you already earned stayed in your account.
Whatever happened to Kingdom Trust?
Kingdom Trust was an independent custodian, regulated by the South Dakota Division of Banking, that specialized in alternative asset custody starting in 2009. In 2017 it became the first custodian to offer bitcoin custody inside retirement accounts, and in 2020 it launched the Choice app. In 2024, Kingdom Trust merged with Digital Trust, a modern custodian, which has served as custodian for Choice, and now Retired.com, accounts ever since.
*Based on assets under custody across all retired.com consumer brands as of 05/18/2026.
**Review and rating count is aggregated across public review platforms and app stores for all Retired.com consumer brands. Average platform rating is calculated as the average of displayed ratings and not weighted by review or rating count.
Retire with Freedom
Same account. Same login. A platform built for the whole of your retirement.
